Growth Partnership
Every channel covered. You only pay when it books.
Google & Facebook ads
We write, design and run your campaigns, manage the budget week to week, and send every enquiry straight into your booking system. You see the ad spend and the bookings side by side.
Automated online booking
Customers quote themselves, pick a slot, get reminders and pay online. Built by a window cleaner to remove the admin from the round — it's the engine the whole Growth Partnership plugs into.
Simple terms
Your ad management is a monthly fee with a three-month minimum, then rolling month to month. Upgrading to the Growth Partnership moves it to a twelve-month term; nothing else about it changes.
Website design & management
A fast, mobile-first site built on our platform, designed to do one job: turn a visitor into a booked quote.
What we do
- Design, build and host the site on your own domain
- Online quote and booking form on every page
- Updates, security and fixes handled for you
- Photos and reviews kept current
How it's tracked
Tracked phone number and booking form on every page. Each booking is recorded with the page it came from.
Local SEO landing pages
One page for every town and significant village on your round, written for that place, so you rank where you actually work rather than hoping your home page covers the whole county. We build pages where there are enough searches to be worth ranking for, not for every hamlet.
What we do
- Map your coverage area and build a page for each town and significant village
- Service pages per town for gutters, conservatory roofs and add-ons
- Ongoing on-page work, reviews and local signals
How it's tracked
Each page carries your tracked number and booking form. A booking from the Bath page is logged as a Bath page booking.
AEO — answer engine optimisation
A growing number of people ask an AI assistant for a window cleaner instead of typing a search. It's still a small share today, but it's rising fast, and the businesses set up for it now are the ones those tools learn to recommend.
What we do
- Structured data, service descriptions and FAQs AI tools can read
- Consistent business details everywhere they look
- Monitoring of how you appear in AI answers
How it's tracked
AI assistants send people to your site or your Google profile, where the tracked number and form pick them up.
Google Business Profile
Fully optimised and actively managed — the single most important asset for local search, and the one most cleaners leave untouched.
What we do
- Categories, services, areas and descriptions set up properly
- Weekly posts, fresh photos, Q&A answered
- Review requests and replies
- A tracked number on the profile, linking to your site
- Regular audits and updates sent to you, showing where you rank in the Map Pack for your towns
How it's tracked
Calls to the tracked profile number are matched to the booking. Website clicks land on tracked pages.
Comments & messages answered
Every comment, DM and recommendation reply on your pages is answered quickly, qualified and moved to a booking.
What we do
- Our team and your AI assistants monitor and reply across Facebook, Instagram and Google
- Qualify the job and send the booking link or take the details
- Flag anything that needs you
How it's tracked
A booking that started in a conversation we handled is logged as a social booking.
Chatbots & voice AI
A chatbot on your website and a voice AI that answers your profile and website number when you can't — 24 hours a day, trained on your services and prices.
What we do
- Website chatbot that takes property details, quotes and books the services wanted
- Missed-call voice AI that takes the address, quotes and takes the booking
- Neither sets a date — scheduling stays with you
- Everything lands in your booking system with a transcript and a confirmation to the customer
How it's tracked
A booking the AI took is logged as an AI booking. One you answered and booked yourself is logged as yours — and charged at the lower rate.
Email marketing
Your customer list is the cheapest marketing channel you own, and most cleaners never use it.
What we do
- Welcome and nurture sequences for new enquiries
- Seasonal campaigns: gutters in autumn, conservatory roofs in spring
- Win-back emails to customers who've dropped off the round
How it's tracked
Every booking from an approved email campaign is charged at one reduced rate: 15% of the booking, whether it's a past quote request finally booking a first clean or an existing customer adding a gutter clear. It's a warm list, so the rate is lower than for a brand-new customer. A campaign has to be approved by you in advance, and the booking traceable to it (campaign link, campaign number or a reply) within 30 days. Automated follow-up emails to leads your ads brought in are not charged — only approved campaigns are.
You're up a ladder. The phone rings.
It rings through to your mobile first. If you answer and book it, that's your booking and you pay the lower rate. If you can't, the voice AI picks up, introduces your business, takes the address, quotes the job from your prices and takes the booking into your system. It doesn't set a date — that stays with you. You get the new booking, the transcript and the customer's details, and you slot them into the round when it suits you.
A message lands at 9pm.
The chatbot replies instantly, takes the details of the property, gives a quote from your prices, and books them in for the services they want. They get a booking confirmation for the new job there and then; the date is left for you to set. If they'd rather talk to a person, our team picks it up. The next morning the job is sitting in your system waiting to be slotted in, while your competitor is still reading the message.
A customer went quiet.
In September we send an approved gutter-season campaign to your whole list — every past quote request and every customer. Forty people book a clear, some of them enquiries from two years ago who never went ahead. Each booking is charged at 15%, and nothing on anyone's regular clean. The bigger the list gets, the more these campaigns are worth to both of us.
12-month partnership
Everything in the package is front-loaded for us: the site, the pages, the profile, the bots and the sequences are all built in the first weeks and paid back slowly through the fee share. A twelve-month term is what makes it possible to offer that at £0 a month. Your ad management moves to the same twelve-month term; the fee for it doesn't change.
Ads stay with us
The two halves depend on each other. Ads send people to pages we built; the pages, profile and bots turn them into bookings; the booking system records where each one came from. Splitting them would break the tracking and the economics, so the Growth Partnership is only available with our ad management.
Ad exclusivity stays exactly as it is
We run ads for one window cleaner per area, and that doesn't change. Organic reach is different: search results, Google profiles and social pages can't be fenced to a postcode, so at the edges of your round they will overlap with neighbouring businesses — ours and everyone else's. That's how organic works for every business, and we don't limit it for anyone.
Everything through the system
Every new customer is booked through your online booking system, whoever books them. That's what lets us attribute each one to a source and charge you correctly — and it's what lets you see a clean monthly statement instead of arguing about where a job came from.
Monthly statement
Once a month you get a statement listing each attributed booking: the customer, the date, the source (which page, number or conversation), the first-booking value, the rate applied and our share. The invoice matches the statement line for line.
After the first year
At month twelve you choose: carry on at the same rates on a three-month rolling basis, or sign another twelve months and drop to 40% on regular cleans and 20% on bookings with a one-off. The answer-the-phone discount applies either way.